Our best sellers
The gear real ones are reaching for on repeat.
Our aim: To create bold, everyday gear that feels premium, wears real, and reminds you to always be yourself.
Our storyCommitmentsThis is the Lifestyle
Built to move. Made to last.
Always Be Yourself
Confidence is the fit.
ALWAYS BE YOURSELF. NO GIMMICKS. ALL COMFORT. BUILT TO MOVE. REAL ONES KNOW. CONFIDENCE IS THE FIT.
PREMIUM FEEL. EVERYDAY WEAR. ZERO COMPROMISE. LIVE AUTHENTIC. CLEAN FITS ONLY. THIS IS HOW REAL LOOKS.
Lifestyle Collection
Gear that moves with you — wherever life takes you.
Made in Italy
Finest handmade
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Our looks
Shop the look
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collaboration
Us x them
When real recognize real, things get built.
US × THEM is where the brand meets the culture, linking with creatives, athletes, and everyday grinders who move how we move.
It’s not just collabs. It’s alignment. It’s respect. It’s real.
Limited drops. Exclusive pieces. Only with the ones who get it.
Our Crew Socks
Not all socks are created equal
Most socks are either too thin, too tight, or worn out after a few washes.
Ours? Thick where it matters. Soft where it counts.
Designed to stay up, stay fresh, and stay in your rotation — day after day.
Before: generic. After: game-changer.
Before
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After
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#1
The Design
We don’t do basic.
Every piece is designed to move with you, clean lines, perfect fits, and materials that feel premium without flexing a price tag.
From the curve of the hem to the hold of the hood, we obsess over the small stuff so you don’t have to.
This is gear made for the real world. Not runway talk. Real talk.
#2
Our commitments
No gimmicks. No shortcuts. No BS.
We’re committed to comfort, quality, and keeping it 100.
That means better fabrics, better fits, and a brand you can trust, whether you’re in it for the lifestyle or the grind.
Real gear. Real values. Always be yourself.
Our selection
Product of the week
The Statement – Monochrome
Color: White/Black
Details:
This one speaks loud. Contrast two-tone with bold full-front embroidery. No room for fake.
– Structured crown
– Black brim and detailing
– Full “AUTHENTIC APPAREL CO” embroidery in black
– Snapback-style adjustable fit
Perfect for: standing out, repping the brand, and leveling up your basics.
Materials
We don’t cut corners, we cut clean silhouettes from premium fabrics that feel like they were made for you.
Every hoodie, tee, and sock is built with comfort, durability, and movement in mind. Soft on skin. It’s all quality you can feel and wear daily. Because when you’re living real, your gear should be too.
I love them, I’m going to keep hyping them up until they are a cult sensation!
- K Kildow, CA
Love the styles and designs you guys got. I’m so excited to wear this.
- M. Shlemon , CA
The hoodies are really nice. The quality is amazing. I have tons of hoodies and these are at the top for sure.
- TrippFoot , AZ
Where It Started
Covid-19, We got furloughed, bills were due, and we had mouths to feed, so we started selling hats out the trunk and online, just to survive. It wasn’t about fashion it was about family, hustle, and staying real.
The Setback
Shipping delays, COVID chaos, and life hitting hard forced us to pause.
But even while we stopped, people kept asking “When’s the next drop?”
The Comeback
The demand never died, it got louder. So we locked in, leveled up, and came back stronger with a full lifestyle line.
This time? We’re all in. Gear that’s built for real life, just like the people wearing it.
All gas, no breaks
We’re not slowing down.
The vision is bigger, the movement is growing, and we’re aiming for the top, one real fit at a time.
Who’s our target audience?
Honestly? Anyone who’s tired of the bullshit. People who are done pretending, done putting on masks just to fit in or be accepted. Authentic is for the ones who are ready to cut the lies, stop trying to impress everybody, and just be real.
We’re not here to sell you some fake lifestyle or hype you into being someone you’re not. Authentic is about being true to you. Your vibe, your story, your truth. Because at the end of the day, life is simplest, and happiest, when you’re just being yourself.
This brand is for everyday people who live real lives. Moms, dads, creators, grinders, adventurers, introverts, dreamers, whatever lane you’re in, as long as you’re keeping it real, this brand is for you.
It’s not just golf wear. Not just cozy wear. Not just outdoor gear. It’s lifestyle. Something you throw on by the fire, at the beach, camping with the homies, or chillin’ on a lazy day. It’s wearable anywhere, because your authenticity shouldn’t have a dress code.
I built this brand as a reminder. A daily check-in to keep it 100 with yourself, to live your truth, to focus on what really matters, your happiness, your peace, your people.
So yeah, who’s it for? It’s for you, if you’re ready to stop performing and start living real. That’s Authentic.
About us
From A to Z
Embrace the Power of Authenticity
In a world overflowing with trends and fleeting moments, there’s something undeniably powerful about staying true to who you are. Authentic Apparel Company isn’t just a brand; it’s a statement. A declaration that living authentically is the ultimate form of freedom. When you strip away the expectations and embrace your true self, you unleash a force that no one can replicate.
The Lifestyle
Our apparel isn’t just about style, it’s about making a choice. A choice to live without compromise, to wear your truth proudly, and to inspire others to do the same. Every thread, every stitch, and every design is crafted to reflect the strength of being unapologetically you.
Always Be Yourself
So go ahead, break the mold, and live life on your terms. At Authentic Apparel Company, we celebrate those who are bold enough to be themselves, every single day.